Yummy yummy yummy

"Yummy yummy yummy, I got love in my tummy/And I feel like a-lovin' you/Love you're such a sweet thing, good enough to eat thing/And that's just a-what I'm gonna do."

Lyrics hardly worthy of Gershwin, but the pop charts proved receptive to the Ohio Express' hit from the summer of 1968, and bubblegum pop rarely became more mindless or infectious.

The band, basically a studio prop for vocalist and songwriter Joey Levine, first hit the Top 40 in 1967 with "Beg, Borrow and Steal" (a re-recording of a hit by the Rare Breed).

That same year, Neil Bogart's Buddah Records signed the production team of Jerry Kasenetz and Jeff Katz, already well on their way to becoming the barons of bubblegum with the 1910 Fruitgum Co.'s hit "Simon Says."

Buddah also signed the Ohio Express, and the Kasenetz- Katz team made Levine's composition "Yummy Yummy Yummy" their next project.

Recorded with Levine on vocals and studio musicians for accompaniment, the single hit the Top Five on both sides of the Atlantic in May 1968 and sold a million copies, despite rumors that the lyrics dealt with teen pregnancy. ~ All Music